Ron Kaplan saved the synthetic-decking pioneer by treating it like a startup. When Ron Kaplan took over as CEO of in January 2008, he knew the composite wood decking company was in a death spiral of quality problems, falling sales and widening losses. The previous year had lost $76 million
We at truly believe that composite decking is absolutely the best choice on the market. However, a quick Google search for something like 'composite decking problems' reveals that the internet is full of people with harsh words for composite wood materials like ours. Some say that composite
Recently some calls out for help have been made on some homeowner DIY friendly boards about forming a class action lawsuit. The culprit? Why it is some composite decking manufacturers & in particular AZEK, Correct Deck GAF, & . With the exception of AZEK (the start), it appears that
They never had the issue on the east coast though, so they stayed king there and managed to stay afloat. They got a new CEO, dropped the non plastic capped deck board in favor of the capped board and have now emerged on the other side as the industry leader in composite decking again. We never installed any of the
Composite decking is not something I like to use and this video shows why it is doesn't hold up like other materials.
Unlike wood, composite decking materials require less maintenance. You just have to know how to properly deal with problems like dirt, surface stains, and bending.